Did you know that 3 out of 4 women have had vaginal infections once in their lifetime? Due to poor hygiene, lack of awareness, or sometimes ill health, women deal with various complications. In the past, while some women only discussed things with a doctor, most were too embarrassed to even seek a solution. Vaginal uneasiness creates a barrier in living a happy as well healthy life. But now times have changed. Vaginal health is no more a conversation done in a hushed tone. Women are sharing their experiences and have evolved with time to accept the ‘V’ word and its related issues.
Along with the shift in time where women have become keen to learn and apply new innovations for the betterment of vaginal health. The vagina is a sensitive region with an acidic pH. The acid protects the vagina from “bad bacteria”. Using regular soaps or gels, disturbs its flora, leading to problems such as bacterial vaginosis, yeast infections and other irritation. It is therefore, important to keep products at bay that may disturb its mantel. Knowing that, brands have been responsive to the ideas of perfect personal hygiene for both men and women. Vaginal Washes are typically filled with mild cleansers, are fragrance-free, gentle and herbal.
Another budding category is the Intimate Wipes, useful for those on the go. Brands around the world are participating in this conversation not only with their social media posts but also with products that were never thought of. There are brands with unique concepts such as “Loving your Yoni”, with products that sell oils, balms, creams, serums, mists, masks, and sprays for the vagina. Products have claims such as anti-fungal, antibacterial, and pH-balancing to relieve symptoms associated with bacterial infections as well as general irritation.
Creating a space of equality between women and men, many brands have also launched special washes that cater to men’s hygiene. Highlighting the concept of intimate cleanliness, brands have surely created products that bestow advanced care. As intimate portions are highly sensitive and delicate, it is crucial to use solution-based products that are mild & non-toxic.
Acknowledging the fact that vaginal health is essential, intimate hygiene products which were strictly prescription-based progressed to OTC solutions and have now moved into the FMCG space. As per sources, The Indian Vaginal Wash market stands at twenty-two million dollars and has been growing at a CAGR of 30% for the past five years as compared to the global market which is sized at two billion dollars growing at a CAGR of 3%. The Indian feminine hygiene market is dominated by the V-Wash brand which has over 50% of the market share in the country followed by Lactacyd and Avon (Source: Investor communications & Internal Research).
Galaxy Surfactants is a specialty chemical company with a wide range of mild surfactants such as Glutamates, Glycinates, Taurates, Isethionates, Sarcosinates, Mild surfactant blends and Green preservatives. Thus if you are aiming to be a part of the revolution by starting your brand or updating the existing one, get in touch with us at email@example.com and our team will actively seek you and offer you solutions to ensure that your products address the intimate hygiene needs of today.